We are here to be a fresh pair of eyes on design. We don’t like labels or limits and we don’t restrict our work to traditional design. DS17 is a creative melting pot, coming up with ideas that work and coming up with new mediums to work into them.

Our guiding principal is based on process of reducing architecture down to its essential concept of space, light and form. The final goal is inciting a positive human response.

DS17 engages this principal as a full discipline interior design service. We offer services for both local and international clients in hospitality and retail.

For DS17, being innovative means delivering pioneering concepts that constantly set a new bench mark in the hospitality industry.

DS17 partners with hospitality and retail brands across concepts, graphics, furniture and lighting, creating interiors that elevate the senses and turn retail outlets into genuine retail experiences. By fusing outstanding design with breakthrough branding, we build bold visual identities that mesh seamlessly with their spaces, catering to clients of every scale who are ready to stand out.